Morocco Climbs to 22nd in Global Tourism Rankings in 2025
Morocco has climbed to 22nd place in global tourism arrivals, with official figures confirming 19.8 million international visitors in 2025 — a new national record and an increase that vaults the country past several established European rivals in the UNWTO rankings.
The data, published in June 2026, confirms what flights to Taghazout booking volumes have been signalling for some time: Morocco’s Atlantic coast has become a genuine draw for visitors from across Europe, North America, and beyond. France remains the country’s largest source market, while the UK, Italy, and Spain have all posted strong year-on-year growth.
The surge is not uniform across the country. Marrakech continues to absorb the majority of package tourism, but government investment is now actively directed at spreading visitors along the coast and into the interior. The Atlantic corridor — Agadir to Essaouira, with Taghazout at its centre — is a direct beneficiary of that policy. New surf schools, boutique riads, and coworking retreats have opened in and around the bay in 2025 and 2026, adding options across a wider range of budgets.
Why the ranking matters for travellers
A top-25 global ranking typically brings expanded airline connectivity. In Morocco’s case, it has accelerated the arrival of carriers that previously passed over secondary Atlantic coast airports. Agadir is now connected to more European cities by direct service than at any point in the country’s aviation history, reducing the need to transit Casablanca or Marrakech and bringing Taghazout within straightforward reach of travellers who would previously have faced multiple stops.
For those visiting in summer, June is an interesting shoulder moment: the Atlantic swell that drives Taghazout’s wave quality remains consistent, air temperatures are warm but not harsh, and the influx of July–August charter traffic has not yet arrived. We find it one of the better months to arrive, with surf schools and accommodation more likely to have availability.
The road to 2030
Morocco is co-hosting the 2026 FIFA World Cup with Spain and Portugal, and will co-host the 2030 edition as well. Both events are accelerating infrastructure investment, particularly in transport and hospitality, that will outlast the tournaments themselves. The Atlantic coast stands to benefit from road and airport improvements already under construction.
The 22nd global ranking is a milestone, not a ceiling. Based on first-half 2026 arrivals already running ahead of the same period last year, Morocco is on course to set another record this year.